The 4 Steps of an Effective Music Marketing Campaign

Online music marketing appears to be simple; go online and market your music to as many people as you can find and eventually you will build a huge fan base. The experts will tell you to join social networks, post comments in music related forums, send your music to bloggers, start relationships with online radio station DJs, request reviews from online music magazines, and many other music marketing strategies to make sure people are hearing your music. What the experts are not saying is that a complete online music marketing campaign consists of a combination of marketing strategies, action repetition, effectiveness tracking, and follow through marketing to gain the most benefit.

It may sound like a lot of work, but once you understand the four steps of a music marketing campaign you will see it does not take any more time than working individual music marketing strategies. In fact, combining your strategies into a daily music marketing campaign will save you time, require less effort as your campaign moves forward, and you will see a higher return for your efforts. To better understand what an online music marketing campaign is, you must understand each of the four steps that create a complete campaign. Here are the four steps of an online music marketing campaign defined:

Music Marketing Strategy
A music marketing strategy is an idea, concept, or theory of how to get more people to hear your music. Social networks, online radio stations, blogs, and online music magazine promotions are the most common music marketing strategies circulating on the internet. These are all music marketing strategies for gaining awareness of your music.

Music Marketing Action Repetition
To implement a music marketing strategy you must take action. This action could be joining social networks, sending your CD to an online magazine for review, or emailing an mp3 to an online radio station. Action repetition is just a fancy way of saying keep doing it over and over.

Music Marketing Effectiveness Tracking
The only way to know if your music marketing strategy and actions are working, meaning you are gaining new fans, is by tracking your efforts and determining which strategies and actions are working and which are not. This will show you who, what, when, or how your music is getting into the hands of fans. Effectiveness tracking is accomplished by looking at that amount of time needed to take action on a music marketing strategy and then looking at how many fans you actually gained from your efforts.

Music Marketing Follow Through
Follow through marketing is the process of establishing relationships with your fans, radio station DJs, magazine reporters, and anyone else you meet while taking action on your music marketing strategies. Follow through marketing ensures that your music marketing strategy is reaching it’s potential by reinforcing your marketing message. It also allows hesitant fans, radio DJs, magazine reporters, and others additional opportunities to become fans of your music. Follow through marketing is the most important step in a complete online music marketing campaign.

Conclusion
By understanding the four steps of an effective online music marketing campaign you can see how each step builds upon the last and why each step is important to the entire campaign. When used in combination, these steps form a solid music marketing campaign that starts from an idea, takes action upon that idea, tracks the effectiveness of the idea, and continues the idea though follow up marketing to obtain maximum benefits.

Peace,
Jai
"Love the Music in Yourself, Not Yourself in the Music!"
©2009 Jai Hutcherson All Rights Reserved